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Hosted by  Northeast Florida FPA

Why Money Behaves the Way It Does

Money doesn’t behave rationally because people don’t behave rationally. In this immersive, eye-opening session, Dr. Oliver Schnusenberg takes attendees inside the growing field of Financial Therapy, a discipline that blends behavioral finance, counseling psychology, and neuroscience to help people make healthier financial decisions.


Designed for financial planners, wealth managers, attorneys, accountants, insurance professionals, valuation experts, and students, this event bridges the gap between technical expertise and human behavior—giving practitioners tools to understand clients more deeply, reduce emotional roadblocks, and guide better long-term decisions.


Please register by 5:00 PM on February 16, 2026.

Monday, February 23, 2026
7:30 PM - 9:00 PM Eastern Time

Location

University of North Florida
Building to be Announced
Jacksonville   FL   32224
 



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Speaker Profiles

 


Oliver Schnusenberg, PhD, CFP®, CFT™, BFA™
Professor
University of North Florida

Dr. Oliver Schnusenberg is a University of North Florida professor and financial planning practitioner whose work bridges behavioral finance, psychology, and neuroscience. As a CFP® professional, Certified Financial Therapist, and Behavioral Financial Advisor, he specializes in understanding how emotion, identity, and family narratives shape financial behavior far more than numbers alone.

Dr. Schnusenberg’s research and teaching have helped shape a new generation of planners who recognize that money decisions are made not just in spreadsheets, but in the brain, the body, and the stories people carry about money. His presentations translate complex behavioral insights into practical tools that advisors and students can use immediately.



Sessions


DateCourse Title/DescriptionStart
Feb 23, 2026 Why Money Behaves the Way It Does: A Guided Tour Though Financial Therapy Oliver Schnusenberg, PhD, CFP®, CFT™, BFA™ By the end of this program, financial professionals will be able to: Identify the emotional, psychological, and behavioral factors that most commonly interfere with client financial decision-making. Recognize money scripts and intergenerational patterns that may contribute to client avoidance, conflict, or inconsistent financial behaviors. Apply values-clarification and communication techniques that help clients articulate goals and reduce stress during planning conversations. Use behavioral and financial therapy–informed strategies to enhance trust, improve client follow-through, and support healthier long-term financial outcomes. 7:30 P




Event ID  384